After you’ve identified a contact and built interest over email and cold calls, it’s time to get them on the phone and walk them through the sales deck.
Included here is a customizable sales deck (PPT format) and below are slide-by-slide talking points to build interest in your service.
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1/12Talking Points
This is a chance to learn about the prospect’s company:
- Where they’re located
- Number of employees
- What food options they currently have available
- The employee demographic and food preferences
Share the story of your company and why you’re unique. Build rapport.
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2/12Talking Points
The Google’s of the world have figured out the productivity hack of having fresh food on site. It makes for happier, healthier and more productive employees.
This is a chance for more companies to offer a similar employee perk without incurring the same high cost.
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3/12Talking Points
A recent study by Harvard (here) found that every dollar spent on workplace wellness lowered healthcare costs by $3.27. Wellness starts with what we put in our body, yet 99% of offices don’t have access to fresh meals on-site.
Employees compromise between health vs convenience; employers choose between productivity and budget. You no longer need to make those tradeoffs.
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4/12Talking Points
Reinforce how the Byte fridge works:
With the swipe of a credit card, the store unlocks. Open the door and it’s like a normal shopping experience – you can pick things up, put them back or take multiple items. When you close the door, the technology automatically knows what was taken and charges accordingly. It’s like having a mini Whole Foods which operates like an Amazon Go store in your office
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5/12Talking Points
Clients will receive an assortment of products based on the office’s taste profile.
The office can choose to subsidize as much or as little as they wish – even by day of week or time of day.
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6/12Talking Points
And of course our food is incredible
…. this is your time to shine and highlight all the great food you’re able to offer to your prospects.
[Fun fact: if you can set up a tasting with the prospect, you have an 80% likelihood of closing that deal]
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7/12Talking Points
Make their mouths water and talk about the great selection of food their employees will have access to.
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8/12Talking Points
Update with numbers specific to your business, and talk through the benefits the average client sees.
What percent of employees at a location typically participate?
How much employee time is saved by not having to leave the building?
How do people rate your food?
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9/12Talking Points
Walk through a case study to drive home the return on investment for the company you're talking to.
Employee count
X Ave. participation (72%)
X Ave. monthly purchases (7)
X 15 min saved per purchase
divided by 4
= hourly savings per month -
10/12Talking Points
Drive home how hands-off and turn key your service is for the company. 100% hands-off
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11/12Talking Points
To recap, our service includes… and is 100% hands off.
Gain all of these benefits for a monthly subscription of $500, and choose from a variety of add ons.
[FUN FACT: most locations are willing or able to pay a low monthly subscription for the service.]
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12/12Talking Points
Highlight other similar clients you are working with to build confidence. Schedule an on-site tasting or follow up call with a decision maker to make a final decision the following week.
